Black Hat SEO

Can you speak russian? If you do, go ahead and read this post about Quick Indexing.

If you don’t, then I’m right there with you. I don’t speak russian either. Fortunately a talented russian black hat SEO who speaks english told me what this post is about.

Fortunately for you, I’ll write a post about it.

Basically, this is the principle:

• Create 100,000 pages using your page generator of choice. You can monetize these pages or use them as Doorways. Your choice.
• Create a bunch of Sitemaps. I’m not talking about xhtml sitemaps, just plain html pages full of links to your spammy pages. Don’t apply common knowledge here: don’t think that Google will only follow 100 links in your sitemap. Just dump tens of thousands of links to your pages.
• Sign Up in a bunch of trusted hosts and upload your sitemaps to them.
• Spam the living hell out of your sitemaps with your favourite Link Spamming Tool.

If you are confused this image should clear it up for you:

What are you waiting for? Go grab a bunch of long tail lists you surely have somewhere in your hard drive, generate those pages, create sitemaps, upload them, spam them. How long can that take.

You wanted to get out of the rat race, and in reality what happened is that you started a new rat race. Only this one can be scary as fucking hell, since you don’t have an employer to hate who will keep putting money in your bank every single month.

You hated your life. You thought you were a better and smarter man than your boss, and you didn’t wanna be a useful jerk. You researched about making money online, you came across SEO, Internet Marketing and saw the opportunity of making money extremely fast using Black Hat Seo Techniques.

You forked out a few bucks here and there falling under ridiculous statements of kilometric sales pages (thanks for your legacy Corey Rudl), bought some domains, hosting, and went for it. After creating a gazillion pages of rubbish content with big ass Adsense blocks on them you started watching money rolling in. Yep, you thought, when I multiply this by 1000 I’ll be able to earn as much as I do know, only I’ll be happier, work from home, make my own hours, and all that shit that sounds so nice.

So there you went under the incredulous look of co-workers, friends and family who weren’t completely sure exactly what the hell you were talking about. Doesn’t matter you thought, they’ll see.

Cut to present time. So here you are now, few months down the road, making a decent living online. It all worked out, huh? Well actually not. Look at you. You are not happier than you were. True, you don’t have to put up with commuting, taking bullshit from bosses or clients or both, office politics, etc.

But have you seen yourself lately? I mean seriously, look at you, you are turning yourself into a fucking caveman. You are working more hours than you used to in your off line job, your wife gets pissed every time she calls you for dinner and you take 40 minutes to leave the computer. Sometimes you even spend the whole day in your fucking pajamas, which by the way they smell.

So I believe you’ll agree with me on the fact that something is not right with you. This is not what you quitted your job for. To make matters worse, your whole income will turn to dust if some nice employee in the Adsense team decides to ban your ass.

Whose fault is it? Adsense of course. Let’s imagine what would have happened if such an extremely easy way of turning traffic into money didn’t exist:

1. From the beginning of your online money making ventures, you would have been forced to think about a niche and a series of products or services to sell to that niche.
2. Since all your site/blog building efforts would have been geared towards this niche, you would have developed some topical authority.
3. You would have been able to leverage this authority to improve your relationship with your audience.
4. Being a newbie, you would have struggled with low conversions, which would have pushed your ass to go get some freaking education regarding traffic sources and quality, demographics, usability, conversions, landing page design, etc.
5. With all this fresh knowledge you would have solved your low conversion headaches, your sales would have started to skyrocket your earnings and your ecpm would have been many times higher than whatever smartlousy Adsense algorithms decide to give you away for a bunch of clicks.
6. Today, you’d be working less hours, analyzing stats, improving conversions, and planning how you are going to employ a guy or two to do all the legwork for the next niche you are planning to attack.
7. You’d shave yourself, go to the gym, have spare money to buy shit you want, travel to paradise beaches and drink Piña Colada all day long.

So tomorrow after you finished installing your MFA scraper number one thousand, three hundred and twenty three, all those blogs that you’ll need to get it indexed, installing the autoposters, link spamming, submitting rss feeds and what not, stop for a moment and think:

I am overworked, more than half of my scrapers have been banned from the main search engines, I am earning more or less the same I used to make in my day job, all my income will go to zero the day Adsense decides to ban my account. I don’t get out much and last time I saw my reflection in the mirror I got scared. I am not happy because Adsense sucks.

Do you fall for the “give me a mortgage, a salary and a TV+Playstation combo and I’ll be a system slave for the rest of my life” way of life?

To find out, take this test:

1. I don’t like my job, yet I don’t quit.
2. I am happy knowing that I’ll spend the next 20 years paying off my mortgage
3. I love watching TV, in fact, I have dinner watching it.
4. I have a gaming console, and I spend most Saturday afternoons using it with my friends.
5. I don’t really care about politics
6. I think it is horrible the way China treats pets and something should be done about it.
7. I think The Lord of The Rings was a great movie.
8. I have an Ipod, and I’m thinking about getting an Iphone, plus replacing my old Ipod with the new Ipod Nano.
9. I talk about Survivor and The Apprentice episodes with co-workers at coffee breaks.

If you had,

1 – 3 positive results: You are not a Useful Jerk, but you should consult a mental health practitioner ASAP since obviously some polluted symbolic agents are trying to spread into the rest of your mental activity.

4 – 6 positive results: You should seriously consider dropping your life as it is and make an inspiring trip around the world. Meet new people, lose all contact with everyone in your life, who’ve obviously been such a bad influence for you thus far. There’s still hope for you my friend, but you need to start acknowledging that you have serious issues before it is too late.

7 – 9 positive results: I’m sorry. There is no hope for you. You might as well keep being an Useful Jerk. I guess the ecosystem needs a majority of them anyways. Just try to stay out of my way.

I already told you about Alex.

He started a blog. Go and visit it. Maybe if he sees enough visits from non russian speaking countries he’ll decide to write in english again

He released two WP Plugins:

• a widget that lets you see how popular your blog is at Digg
• a plugin that shows your trustrank

Don’t worry I won’t go in detail about Aristotle’s philosophical legacy, even though it shaped western civilization for more than 2000 years after he died.

I’ll just say this. This dude realized that you could virtually classify anything in nature with the followig categories:

• Substance: what something is. For example, you are a gal, or a lad, and your cat is a cat, and your lappy is a freaking lappy. Don’t make me write an essay about it. You got it.
• Accidents: these are the modifications that substances undergo in real life. Ok maybe you are a gal or a lad, but you are also brunette, or blonde, thin, fat, tall, short, grumpy, smart; your lappy may be a cool ibook or a dirty old pc, lcd screen… well you get the idea. There are nine accidents to substance:
  • Quantity,
  • Quality,
  • Relation,
  • Action,
  • Passion,
  • Time,
  • Place,
  • Disposition (the arrangement of parts), and
  • Rainment (whether a thing is dressed or armed, etc.)

If you find this interesting you go ahead and read more about it.

I dare you to find more accidents to reality. You won’t find any

So can this help you? Ok let’s say you are setting up your generic articles on which you are going to inject keywords to make them keyword specific. What are you going to write about? Here’s what people will give you as an example in forums:

“I like KEYWORD very much. I would like to buy some KEYWORD product but I couldn’t find any good place to look around. Finlly I found this website [insert your affiliate link here]”

Those kind of sentences are well and good but they are not nearly enough to build millions of pages. You need to write a lot about something that could apply to ANYTHING you can think of.

If you are with me so far you know where this is going. Thanks much Aristotle Dude, bring on those nine accidents:

Accident 1: Quantity

How much of KEYWORD do we really need nowadays? My friends and I like big amounts of KEYWORD because we find it pleasant.

Accident 2: Quality

Which brings us to the next question. Does your KEYWORD really need to be top notch quality? I personally like imported KEYWORD because there quality is much better but some people don’t really feel the difference.

Etc.

You didn’t expect me to go all the way with the nine accidents did you? Go on lazy ass and do your own homework.

When you go through this routine you’ll have better quality content available to cover every niche you would like to attack. This will bring spiders, indexing, rankings, and money to your pockets.  And you thought Greek Philosophy was useless did you.

It’s funny how theres this small circle of SEO bloggers where everyone knows each other but whenever the mainstream media scoops in that’s something noteworthy.

The gem of the note is that Matt Cutts finally admits that Google Bowling exists, or as he prefers to call it, Search Engine Bowling.

Shout

So I’m chatting with Alex, the guy I talked about here, about his synonymizer tool:

[12:36] alexf: Even better, if settings for the rewrite of each article could be randomly variated (between certain ranges) to avoid having all the articles rewritten with the same parameters.
[12:36] alexf: but why you need this?
[12:37] alexf: if you set good settings any text will be rewritten different
[12:37] Q2hl: i dont know, im a fan of random
[12:37] alexf: even if you trying to rewrite same article twice – second copy will be different form first
[12:38] Q2hl: yes but dont you think rewriting all articles with same amount of nouns, adje, etc. will end up sharing some common pattern
[12:38] alexf: no
[12:38] Q2hl: in the sentence structure
[12:39] alexf: no, not at all
[12:39] alexf: first of all it depends on the source of the articles, if they are from different sources, synonymizer can’t make them look more like each other
[12:40] alexf: second – percentage of “mutation” only affects the quality of mutation
[12:41] alexf: the less percent – the better quality, article looks more like original, no silly mistakes
[12:42] alexf: but to make article look different from source, you need to put high % of mutation
[12:45] Q2hl: so for example
[12:46] Q2hl: if you had settings x y and z settings all the articles would have some degree of difference with original articles
[12:47] Q2hl: if youhad settings x-3 y+5 and z-6 the degree of difference with the original article would be different
[12:48] Q2hl: meaning if your settings vary from article to article, your articles would have some variation in respects to legibility
[12:49] alexf: this is not necessary to make article look different
[12:49] alexf: even with same x y z it still will look very different
[12:50] alexf: because synonyms itself will be different each time
[12:51] Q2hl: I can’t help thinking that randomizing these settings would add another layer of differentiation, but Im just stubborn
[12:51] Q2hl: do you mind if I post this conversation in the blog?
[12:52] alexf: sure, no problem

Why do I post this conversation? Not because I am trying to make Alex include a feature that he considers unnecessary. Truth be said, I trust his judgement more than mine.

I just thought the discussion was bringing up interesting points. This is what he says;

The quick brown fox skillfully jumps over the lazy dog

• nouns: fox, dog
• verbs: jumps
• adverbs: skillfully
• adjectives: quick, brown, lazy

Now let’s change 100% on each variable:

Output 1: The fast red wolf rapidly dances over the sleepy can

Now let’s change 100% on each variable except for the adjectives where we’ll change 33%:

Output 2: The speedy brown four legged animal rightly runs over the lazy pet

Now here’s the question we were talking about. Output 1 is 100% different from the original sentence but in Output 2 we have except for:

• brown
• lazy

Conclusion?

• Output 1 is more unique and less readable.
• Output 2 is more readable and less unique.

Deciding the amount of readability vs. uniqueness that you are going to give to your content is one of the basic decisions you need to make when planning your Black Hat Strategies.

At a first glance I thought being able to randomize this decision upon the rewriting of individual articles was a good idea. Now I can see Alex’s point and agree that is not necessary. I can’t really see a benefit to having one batch of sites with some pages filled with less readable and more unique content, and some pages with the opposite equation.

I just thought the whole thing was worth a post because it makes us think about this very basic element of content rewriting. So the million dollar question is:

Do you want unique, non readable content? Or do you want more less unique, less readable content?

I think that debate deserves a whole new post, or maybe even series of related posts.

Alex offers a free synonymizer. Don’t get intimidated by the russian characters, when you sign up you have the option to switch to english.

Alex is one very smart gentleman who also wears a black hat and offers a range of Black Hat SEO Tools specifically designed to generate doorway websites using computer generatd content that will pass dupe filters.

His synonymizer has some features I haven’t seen before: you can define the percentage of nouns, verbs, adverbs and adjectives that you want to replace. You can also define the minimum amount of characters words you want to have replaced. It’s not meant for manually rewriting, but for quick and dirty automatic rewriting it works very well.

I tried it and it’s spitting out results that look about 90% different from each other on each spin.

Feature suggestions:

• It would be nice to be able to import a bunch of articles and have them all automatically rewritten.
• Even better, if settings for the rewrite of each article could be randomly variated (between certain ranges) to avoid having all the articles rewritten with the same parameters.

Well done again buddy

Straight from Treadwatch, noticed by one of the most insightful SEO guys in the industry:

Wow Google what a great algo you’ve got and what a really terrific user experience you’re providing when you occupy 9 out of the top 10 results for a query with your own sites.

Screenshot.

It’s funny how the Big G says one thing and does the opposite.

I tend to agree with Graywolf when he claims, in the thread discussion, the following:

[...] but it’s the tip of the iceberg used to make a point. Google engineers do site review clinics at conferences and scold people who have lot’s of domains with very similar if not identical content. However in practice they do exactly they tell everyone else not to do. They publish guidelines about how not providing original content creates a bad user experience, but again do exactly what they tell everyone else not to do. They keep preaching it’s all about the user experience and providing great results yet for a search term that they describe as “volcanic” in volume they provide almost no value.

Have you ever seen what happens in the serps when you create a piece of linkbait on a fresh domain? All those pages from Netscape, Digg, Delicious and Reddit are likely to rank higher than your own domain. Even though they are using duplicate content.

Congratulations assholes, you managed to consolidate an algorithm that disfavours the small guys who play fair. And then you whine if the amount of Black Hat SEOs is on the rise.

Doorways anyone?