Entries Tagged 'SEO' ↓

Technorati Doorways: Get Easy Top Ten Rankings For Short Tail Keywords

Lauren Baker, editor of Search Engine Journal blogged about my post on Technorati being fucked up. He makes an excellent point, pointing out that Google is fueling all the Technorati Blog Spamming.

Well, Lauren hit the nail on the head. And he raises a point that I didn’t want to get into. But now I guess I’ll have to :)

It all started more than a year ago. Actually the first blogger I’m aware of that brought this to light is Randfish, from Seomoz. More than a year ago, in a blog post titled Lord of Yahoo!’s Short Tail Rand described how Technorati Tag Pages are enjoying excellent rankings on Yahoo’s Serps.

Well someone from Yahoo must have been reading his blog because it appears that finally got fixed.

But as we know the SEO world never seizes to amaze us. And guess who was the next search engine to bite. Nope, not Google. But the one we can’t live without. The Blogspot Lover. The one and only, MSN. Ahem, Live.com I mean.

It is actually pretty funny. Here’s just a few examples of short tail keywords you could be ranking for on Live.com just for tagging technorati:

  • Humor: #1
  • Media: #5
  • Marketing: #3
  • mp3: #6

Live Ranking

Click to view the full sized image

It’s insane. How come Live.com think that a technorati tag page is a relevant result for such keywords? Why does it fall for the trap? Simply because a huge amount of bloggers keep linking to these pages with the right keyword. What does this tell us? That Live.com is all about volume of links. Get a truckload of links pointing to you and you’ll rank for anything.

Let’s move on to Google. Does it fall in this trap? Not as bad, no. For keywords such as Humor, Media and Marketing, Google may acknowledge that Technorati has pages that are target of thousands, maybe millions of links with the right keyword. But thanks to algorithms that the SEO community refers to as Trustrank, Google is able to avoid this nasty Technorati Bait.

True, Google falls for another bait, which is The Wikipedia Bait. But that’s wood for another fire.

However. Google does fall a little on the Technorati Bait. When and how? Well, I looked at this carefully. And this what I found. Google ranks high a Technorati Tag Page when a new word or word phrase takes over the blogosphere. Thousands of blogs are suddenly linking to Technorati with the keyword in the anchor text and there’s virtually no competition for the keyword yet. So it’s an easy win for Technorati.

If this keyword is picked up by the blogosphere on a long term basis, then the technorati pages will fall down the serps to make room for other more trusted sources. Good examples of this are Web 2.0 related keywords, such as:

  • Facebook
  • Friendster
  • Yahoomail
  • Myspace
  • Orkut
  • Pownce
  • Youtube
  • Utube
  • Twitter

Technorati was enjoying Top 10 results on all of these keywords at one point in time. Then other more trusted domains kept building authority on these keywords and pushed Technorati away. There’s still one example I could see today, where Technorati is still hanging in there:

  • Skyblog

Google Ranking

Click to view the full sized image

If the keyword in question starts losing popularity and bloggers stop writing about it. Then Google will keep Technorati in the serps. When do this happen? Celebrity and Political Scandals.

Same principle applies. I’m not talking about Britney Spears or Paris Hilton. Those are established keyword markets with lots of search activity in which trusted domains have claimed their share. I’m talking about B or C class celebrities (many of them from reality shows or outside US) that suddenly grow in popularity because of some scandal. Most often some sex tape. Examples:

  • Wanda Nara
  • Antonella Barba

Same principle applies to political characters. Think Ron Paul and the likes.

Bottom line? Technorati can be used as a doorway to grab a chunk of the traffic that it’s receiving because of its ridiculous rankings in Live.com. Google also falls for this trap, but not as bad.

SEO: The Revenge Of The Nerds

Let’s face it. SEO is the revenge of the nerds.

Geeks turned Internet Marketers achieving fame and fortune because they can reverse engineer Search Engine Algorithms.

Nerds

Gotta love it. Don’t believe me? See this real example.

John (ok you got me, he’s real name is not John) used to be teased by his classmates at school. He was engineering his own scanner using a Commodore 64 printer and a bunch of light sensitive wires when he was 10. Don’t ask me how he did it.

His parents thought he’d never get too far without social skills, which he clearly didn’t have. He ended up dropping school one year before finishing and working for a local PC repair shop. After a few months he started programming in various languages and working on freelance projects. He had more work than he could chew but he struggled with project managing his own time, plus he was underpricing his own services. He was buried in work and earning just enough to make rent.

He barely saw the light of day, had no friends except for a few bunch of weirdos like him, and everyone else felt pretty good about themselves giving him a hard time. “I’ve always said so, John can be a genious with those machines but he’ll never make it far without good social skills and emotional intelligence.” His idea of fun was to get with his friends and dress up like this:

Star Wars Geeks

That’s until he stumbled upon SEO. In 1998 he got heavily into web development. He realized how easy it was to optimize these pages for the search engines and get a lot of traffic. He kept researching and realized he could actually make money doing this. Long story short. John is one of many succesful SEOs who makes more than $500K a year. He drives an Aston Martin like the one below:

Aston Martin

He owns a few houses around the world, and he enjoys Blue Label Johnny Walker Scotch on his deck looking at this:

Beachfront Property

He makes his own hours, drives his kids to school, and pretty much does what he wants. The cool kids that used to make fun of him are all useful jerks, tied up to jobs and mortgages that they’ll finish paying the day that Matt Cutts quit talking about paid links.

All the Marketing girls from corporate firms keep flirting with him trying to get him to sign up with them. John thanks them and excuse himself for being too busy to do any consulting work. Then he smiles and remembers when the same kind of girls used to make fun of him at school.