Entries Tagged 'Google' ↓
September 6th, 2007 — Google, Live, SEO, Technorati
Lauren Baker, editor of Search Engine Journal blogged about my post on Technorati being fucked up. He makes an excellent point, pointing out that Google is fueling all the Technorati Blog Spamming.
Well, Lauren hit the nail on the head. And he raises a point that I didn’t want to get into. But now I guess I’ll have to
It all started more than a year ago. Actually the first blogger I’m aware of that brought this to light is Randfish, from Seomoz. More than a year ago, in a blog post titled Lord of Yahoo!’s Short Tail Rand described how Technorati Tag Pages are enjoying excellent rankings on Yahoo’s Serps.
Well someone from Yahoo must have been reading his blog because it appears that finally got fixed.
But as we know the SEO world never seizes to amaze us. And guess who was the next search engine to bite. Nope, not Google. But the one we can’t live without. The Blogspot Lover. The one and only, MSN. Ahem, Live.com I mean.
It is actually pretty funny. Here’s just a few examples of short tail keywords you could be ranking for on Live.com just for tagging technorati:
- Humor: #1
- Media: #5
- Marketing: #3
- mp3: #6
Click to view the full sized image
It’s insane. How come Live.com think that a technorati tag page is a relevant result for such keywords? Why does it fall for the trap? Simply because a huge amount of bloggers keep linking to these pages with the right keyword. What does this tell us? That Live.com is all about volume of links. Get a truckload of links pointing to you and you’ll rank for anything.
Let’s move on to Google. Does it fall in this trap? Not as bad, no. For keywords such as Humor, Media and Marketing, Google may acknowledge that Technorati has pages that are target of thousands, maybe millions of links with the right keyword. But thanks to algorithms that the SEO community refers to as Trustrank, Google is able to avoid this nasty Technorati Bait.
True, Google falls for another bait, which is The Wikipedia Bait. But that’s wood for another fire.
However. Google does fall a little on the Technorati Bait. When and how? Well, I looked at this carefully. And this what I found. Google ranks high a Technorati Tag Page when a new word or word phrase takes over the blogosphere. Thousands of blogs are suddenly linking to Technorati with the keyword in the anchor text and there’s virtually no competition for the keyword yet. So it’s an easy win for Technorati.
If this keyword is picked up by the blogosphere on a long term basis, then the technorati pages will fall down the serps to make room for other more trusted sources. Good examples of this are Web 2.0 related keywords, such as:
Technorati was enjoying Top 10 results on all of these keywords at one point in time. Then other more trusted domains kept building authority on these keywords and pushed Technorati away. There’s still one example I could see today, where Technorati is still hanging in there:
Click to view the full sized image
If the keyword in question starts losing popularity and bloggers stop writing about it. Then Google will keep Technorati in the serps. When do this happen? Celebrity and Political Scandals.
Same principle applies. I’m not talking about Britney Spears or Paris Hilton. Those are established keyword markets with lots of search activity in which trusted domains have claimed their share. I’m talking about B or C class celebrities (many of them from reality shows or outside US) that suddenly grow in popularity because of some scandal. Most often some sex tape. Examples:
- Wanda Nara
- Antonella Barba
Same principle applies to political characters. Think Ron Paul and the likes.
Bottom line? Technorati can be used as a doorway to grab a chunk of the traffic that it’s receiving because of its ridiculous rankings in Live.com. Google also falls for this trap, but not as bad.
August 23rd, 2007 — Black Hat Seo, Doorways, Google, Indexing, Link Spamming, Quick Indexing
Can you speak russian? If you do, go ahead and read this post about Quick Indexing.
If you don’t, then I’m right there with you. I don’t speak russian either. Fortunately a talented russian black hat SEO who speaks english told me what this post is about.
Fortunately for you, I’ll write a post about it.
Basically, this is the principle:
- Create 100,000 pages using your page generator of choice. You can monetize these pages or use them as Doorways. Your choice.
- Create a bunch of Sitemaps. I’m not talking about xhtml sitemaps, just plain html pages full of links to your spammy pages. Don’t apply common knowledge here: don’t think that Google will only follow 100 links in your sitemap. Just dump tens of thousands of links to your pages.
- Sign Up in a bunch of trusted hosts and upload your sitemaps to them.
- Spam the living hell out of your sitemaps with your favourite Link Spamming Tool.
If you are confused this image should clear it up for you:
What are you waiting for? Go grab a bunch of long tail lists you surely have somewhere in your hard drive, generate those pages, create sitemaps, upload them, spam them. How long can that take.
June 29th, 2007 — Black Hat Seo, Google, Google Bowling, Link Spamming
It’s funny how theres this small circle of SEO bloggers where everyone knows each other but whenever the mainstream media scoops in that’s something noteworthy.
The gem of the note is that Matt Cutts finally admits that Google Bowling exists, or as he prefers to call it, Search Engine Bowling.
June 27th, 2007 — Black Hat Seo, Doorways, Google
Straight from Treadwatch, noticed by one of the most insightful SEO guys in the industry:
Wow Google what a great algo you’ve got and what a really terrific user experience you’re providing when you occupy 9 out of the top 10 results for a query with your own sites.
It’s funny how the Big G says one thing and does the opposite.
I tend to agree with Graywolf when he claims, in the thread discussion, the following:
[...] but it’s the tip of the iceberg used to make a point. Google engineers do site review clinics at conferences and scold people who have lot’s of domains with very similar if not identical content. However in practice they do exactly they tell everyone else not to do. They publish guidelines about how not providing original content creates a bad user experience, but again do exactly what they tell everyone else not to do. They keep preaching it’s all about the user experience and providing great results yet for a search term that they describe as “volcanic” in volume they provide almost no value.
Have you ever seen what happens in the serps when you create a piece of linkbait on a fresh domain? All those pages from Netscape, Digg, Delicious and Reddit are likely to rank higher than your own domain. Even though they are using duplicate content.
Congratulations assholes, you managed to consolidate an algorithm that disfavours the small guys who play fair. And then you whine if the amount of Black Hat SEOs is on the rise.
June 15th, 2007 — Adsense, Black Hat Seo, Deindexing, Footprints, From 0 to 100 a day - Case Study 1, Google, Indexing, Link Spamming
We talked about going from $0 to $100 a day mass generating information rich sites. However: how do you make sure your sites are earning today and also tomorrow, and the day after, and the day after that, and next christmas?
If you want to keep your income more than what it takes to take a piss, then you need your sites to stay in the index forever. Well, maybe not forever, but I guess at least 10 times what it takes you to generate them and promote them. Less than that and we are running the rat race, and that’s what we re trying to get away from, right? 9 to 5s?
So how do I keep these 10 sites in the index?
- not link spamming heavily (and keeping the link spamming niche-targeted)
- having original content (not human written content, but original)
- avoiding footprints (footprint sources are: page generator, templates, linking patterns)
- avoiding n aggressive Adsense CTR
In theory if you achieved all these to its full extent your sites would stay in the index forever. But we all know how moody the big G is. However I think these steps will give your sites real staying power so you can sleep somewhat peacefully.