Entries from September 2007 ↓

10 Reasons Why 2.0 Headlines Are Full Of It

Linkbait Headlines
Today I feel like conquering the world.

So I guess I will go to my favorite social networks and browse around tags looking for quality posts that will provide me with that golden information I need.

After all, search engines are full of spam so I better look for my information on user powered content communities, right? That’s where you get the goodies. So, my objective today is to conquer the world, let’s see if I can find out how to achieve it.

Here I am skimming through the headlines:

  • Become Greater Than Alexander The Great In 6 Easy Steps
  • 12 Reasons Why You Should Start Building Up Your Army Right Now
  • Enslaving Prisoners: A How To Guide
  • 10 World Domination Tips That Actually Work
  • 29 Reasons You Need To Stop Invading Countries Right Now
  • 6 World Domination Laws I Do Follow
  • How I Increased My Country Invasion Success Ratio By 300%
  • Julius Caesar offers 5 Peaks Into The Secret Of Success
  • 13 Ways To Know You Are A Good World Conqueror
  • 4 Cool Features Your Missile System Has (And You Are Not Exploiting)

Right on. I didn’t think such an endeavor would turn up to be so easy. Now I guess I will vote for these stories, skim through some of the articles (well, maybe tomorrow) and bookmark them on my other bookmarking sites.

New Digg Spamming Technique: Shout = Spam

Digg Spam
Much has been said about the new Digg Interface. To me, it feels a lot more like a social network site and less like a bookmarking tool. They obviously tried to make it easier to interact with friends and to send messages, ahem, shouts, I mean SPAM messages to other users.Or is it just me that has been receiving tons of Shouts like the following:

Hi, what do you think of this?

http://digg.com/story_some_spammer_wants_me_to_digg

The interesting bit is that this technique is actually working, and I have not seen so far the bury brigade taking care of this.

Blogrush – Thumbs Down or Thumbs Up?

To be honest, I don’t know. What have surprised me though was the negative reaction that Blog Rush has provoked in the SEO community.

Why do you think that is?

Check out this blog post about Blog Rush Testing from  Andy Beard.

Rush Rush Rush – More Free Traffic For Your Blog

Yawn. You probably heard it already.

Just go and sign up for Blog Rush. Then get other people to sign up using your link. That will give you credits to display your blog across more subscribed blogs.

I could now write a  lenghty post about traffic generation through viral means, MyBlogLog, BlogCatalog, Wordpress Widgets and yada yada yada. But don’t really feel like it. Head over to Sphinn coz I betcha many people will be blogging about it.

Strangest Query

Looking at my logs I found that google has send me one visitor for the following query:

90be41b09485ac4d3e218c711013fb6e63b09eaaf1bcc48011ccdb6a6d47408d1830df14b23fcc74

WTF !!!

Risk VS. ROI – Real Case Study On The Works

I must admit, when I read Quadszilla’s post about financing an internet acquisition, I felt the same way most of the people who commented on the thread did.

Why would an investor be interested on a 13% – 18% annual return in exchange for a loan to finance an internet acquisition. As Quadszilla stated, the risks are there:

Obviously, there are risks involved; the market for the services could collapse, a new competitor could spring up and take away traffic, or Google Could just give us the Flaming Finger and take away half the site’s traffic overnight.

At this moment in time NZD Monthly Fixed Term Deposits are giving investors a return in the range of 6% to 8% annual. Note I said monthly deposits, so grab that formula to calculate the compounding for the whole year. Just ask your account manager, and give him some shit for not warning you about this a couple of months ago. It’s not a good time be on assets. You need to be on cash (and not USD)

Anyways, another example: check out these currency linked deposits and their returns.

Risks involved? Of course, you could purchase NZD right before it looses value against USD and then you are either stuck with it or need to take a loss to get back to USD.

That is the risk. But it is not likely to happen due to NZD’s constant fluctuation caused among other things by the carry trade and Yen speculation. Check out these graphs and make up your own mind. On a world where the price of commodities keep driving economies based on the export of primary sources such as those from New Zealand and Australia, and a correction needs to occur in the US Real Estate and Finance Markets, I think it is a good idea to bet against the USD.

In other words, if you stay on USD, your money will be worth less in terms of international spending power.

All this said. You can guess where I would invest my money to get a comfortable 10% return per annum. I don’t think raising returns another 8 points justifies the risks involved in any internet venture.

On the other hand, I really respect Quadszilla and he obviously knows what he’s doing. Despite all this analysis, I would be happy to invest money on any of his projects if he guarantees that he is going to run them personally.

Technorati Doorways: Get Easy Top Ten Rankings For Short Tail Keywords

Lauren Baker, editor of Search Engine Journal blogged about my post on Technorati being fucked up. He makes an excellent point, pointing out that Google is fueling all the Technorati Blog Spamming.

Well, Lauren hit the nail on the head. And he raises a point that I didn’t want to get into. But now I guess I’ll have to :)

It all started more than a year ago. Actually the first blogger I’m aware of that brought this to light is Randfish, from Seomoz. More than a year ago, in a blog post titled Lord of Yahoo!’s Short Tail Rand described how Technorati Tag Pages are enjoying excellent rankings on Yahoo’s Serps.

Well someone from Yahoo must have been reading his blog because it appears that finally got fixed.

But as we know the SEO world never seizes to amaze us. And guess who was the next search engine to bite. Nope, not Google. But the one we can’t live without. The Blogspot Lover. The one and only, MSN. Ahem, Live.com I mean.

It is actually pretty funny. Here’s just a few examples of short tail keywords you could be ranking for on Live.com just for tagging technorati:

  • Humor: #1
  • Media: #5
  • Marketing: #3
  • mp3: #6

Live Ranking

Click to view the full sized image

It’s insane. How come Live.com think that a technorati tag page is a relevant result for such keywords? Why does it fall for the trap? Simply because a huge amount of bloggers keep linking to these pages with the right keyword. What does this tell us? That Live.com is all about volume of links. Get a truckload of links pointing to you and you’ll rank for anything.

Let’s move on to Google. Does it fall in this trap? Not as bad, no. For keywords such as Humor, Media and Marketing, Google may acknowledge that Technorati has pages that are target of thousands, maybe millions of links with the right keyword. But thanks to algorithms that the SEO community refers to as Trustrank, Google is able to avoid this nasty Technorati Bait.

True, Google falls for another bait, which is The Wikipedia Bait. But that’s wood for another fire.

However. Google does fall a little on the Technorati Bait. When and how? Well, I looked at this carefully. And this what I found. Google ranks high a Technorati Tag Page when a new word or word phrase takes over the blogosphere. Thousands of blogs are suddenly linking to Technorati with the keyword in the anchor text and there’s virtually no competition for the keyword yet. So it’s an easy win for Technorati.

If this keyword is picked up by the blogosphere on a long term basis, then the technorati pages will fall down the serps to make room for other more trusted sources. Good examples of this are Web 2.0 related keywords, such as:

  • Facebook
  • Friendster
  • Yahoomail
  • Myspace
  • Orkut
  • Pownce
  • Youtube
  • Utube
  • Twitter

Technorati was enjoying Top 10 results on all of these keywords at one point in time. Then other more trusted domains kept building authority on these keywords and pushed Technorati away. There’s still one example I could see today, where Technorati is still hanging in there:

  • Skyblog

Google Ranking

Click to view the full sized image

If the keyword in question starts losing popularity and bloggers stop writing about it. Then Google will keep Technorati in the serps. When do this happen? Celebrity and Political Scandals.

Same principle applies. I’m not talking about Britney Spears or Paris Hilton. Those are established keyword markets with lots of search activity in which trusted domains have claimed their share. I’m talking about B or C class celebrities (many of them from reality shows or outside US) that suddenly grow in popularity because of some scandal. Most often some sex tape. Examples:

  • Wanda Nara
  • Antonella Barba

Same principle applies to political characters. Think Ron Paul and the likes.

Bottom line? Technorati can be used as a doorway to grab a chunk of the traffic that it’s receiving because of its ridiculous rankings in Live.com. Google also falls for this trap, but not as bad.

How To Get 250-400 Daily Uniques From A One Time $40 Spend

Jay from SpewMoney™ has written one of the best first blog posts I have seen around. Not a “Hello World” or a “This is why I start a blog” kind of post.

No no, he dives right into it and describes how he is getting 250-400 unique visits a day from a one time $40 spend. The secret? Getting Traffic From Facebook.

My site’s numbers went from 10 uniques to 150 uniques to 900 uniques. Now I’m getting 250-400 uniques a day. Thanks to Miss Thang.

Pretty good way to spend $40 bucks.

Nice post Jay, thanks for sharing. Two questions spring to mind though:

  • How are you monetizing?
  • How is the traffic converting?

SEO: The Revenge Of The Nerds

Let’s face it. SEO is the revenge of the nerds.

Geeks turned Internet Marketers achieving fame and fortune because they can reverse engineer Search Engine Algorithms.

Nerds

Gotta love it. Don’t believe me? See this real example.

John (ok you got me, he’s real name is not John) used to be teased by his classmates at school. He was engineering his own scanner using a Commodore 64 printer and a bunch of light sensitive wires when he was 10. Don’t ask me how he did it.

His parents thought he’d never get too far without social skills, which he clearly didn’t have. He ended up dropping school one year before finishing and working for a local PC repair shop. After a few months he started programming in various languages and working on freelance projects. He had more work than he could chew but he struggled with project managing his own time, plus he was underpricing his own services. He was buried in work and earning just enough to make rent.

He barely saw the light of day, had no friends except for a few bunch of weirdos like him, and everyone else felt pretty good about themselves giving him a hard time. “I’ve always said so, John can be a genious with those machines but he’ll never make it far without good social skills and emotional intelligence.” His idea of fun was to get with his friends and dress up like this:

Star Wars Geeks

That’s until he stumbled upon SEO. In 1998 he got heavily into web development. He realized how easy it was to optimize these pages for the search engines and get a lot of traffic. He kept researching and realized he could actually make money doing this. Long story short. John is one of many succesful SEOs who makes more than $500K a year. He drives an Aston Martin like the one below:

Aston Martin

He owns a few houses around the world, and he enjoys Blue Label Johnny Walker Scotch on his deck looking at this:

Beachfront Property

He makes his own hours, drives his kids to school, and pretty much does what he wants. The cool kids that used to make fun of him are all useful jerks, tied up to jobs and mortgages that they’ll finish paying the day that Matt Cutts quit talking about paid links.

All the Marketing girls from corporate firms keep flirting with him trying to get him to sign up with them. John thanks them and excuse himself for being too busy to do any consulting work. Then he smiles and remembers when the same kind of girls used to make fun of him at school.